Mission-Locked by Design
Common Sense Consortium
This isn't a product launch. We are deliberately pushing back — on apps built to exploit our attention, on companies that treat our parents' trust as a data source, on the idea that this is just how tech has to work.
It doesn't. We're working on it, and we want you with us from the start.
“No ads. No data sales. Anti-addictive design.”
Those are not marketing lines. They are operating constraints for every product we ship — so people keep more of their time in the real world.
We're tired of it too.
We're tired of apps with an engaging interface providing “free” services that turn our parents' loneliness into engagement metrics while harvesting their data. We're tired of watching the people we love get targeted by scammers and misinformation by design simply because protecting them isn't profitable.
So we're not asking you to trust a pitch. We're asking you to help us build the alternative — before we complete a single feature, not after. That's not customer research. That's the beginning of doing this differently, together.
Ethical from day one
We're building our mission commitments into our founding documents from day one — not adding them on later, and not treating them as optional once growth pressure arrives.
Built for trust
Families should feel confident that products touching older adults’ lives are calm, honest, and protective of dignity.
Guided by research
We learn from adult children who support a parent — before we claim to know what helps.
You're not powerless here
Every conversation we have with a caregiver before we write a line of code is a small refusal — of the idea that this is just how tech gets built, and you just have to live with it.
If that's a refusal you want in on, if you want agency in the tech you and your parents use, this is where it starts.